PSYCHOLOGY
Influence: The Psychology of Persuasion
About this book
Influence: The Psychology of Persuasion is a landmark psychology book that reveals the science behind why people say yes and how human decisions are shaped.
Written by renowned social psychologist Robert Cialdini, this bestselling classic explains the universal principles of influence through decades of research, real-world examples, and behavioral science insights.
Readers will discover how principles such as reciprocity, social proof, authority, scarcity, and commitment shape everyday decisions in business, communication, and personal interactions.
More than a guide to persuasion, this book also teaches readers how to recognize and protect themselves from unethical influence attempts.
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